Comunicação institucional online e participação cívica nas políticas educativas: revisão de literatura
DOI:
https://doi.org/10.22235/d.v40.4696Palavras-chave:
comunicação de massa, política educacional, tecnologia da informação, redes sociais, política de comunicaçãoResumo
Este artigo apresenta uma ampla revisão da literatura acadêmica sobre a relação entre a comunicação institucional online e a participação cívica nas políticas públicas educativas. Com base em 20 estudos revisados por pares publicados entre 2010 e 2024, ele identifica quatro eixos: transparência e prestação de contas; oportunidades e desigualdades de participação nas redes sociais; pedagogias para uma cidadania digital crítica; e modelos inclusivos de ativação cívica baseados nas artes ou na liderança entre pares. Evidências da Romênia, Indonésia, Espanha e África do Sul mostram que a transparência digital facilita o acesso à informação, mas não garante uma participação significativa sem práticas comunicativas dialógicas e orientadas por valores. O artigo propõe um modelo conceitual que vincula estilos comunicativos, características digitais e intervenções pedagógicas a diversas formas de participação cívica.
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