Coherencia narrativa y desinformación: el caso de grupos antivacunas en América Latina

Eduardo Paz Díaz; Paola Ricaurte

doi:10.22235/d.v38.4014

Autores/as

Eduardo Paz Díaz Universidad Autónoma Metropolitana https://orcid.org/0000-0003-0918-7011
Paola Ricaurte Tecnológico de Monterrey https://orcid.org/0000-0001-9952-6659

DOI:

https://doi.org/10.22235/d.v38.4014

Palabras clave:

desinformación, infodemia, coherencia narrativa, grupos antivacunas, estrategias discursivas, comunicación digital, Telegram

Resumen

El estudio investiga el papel de las narrativas en la persistencia de las redes de desinformación de grupos antivacunas. Se realizó un análisis de redes y textual de un corpus de 1,271,115 mensajes de Telegram entre 2020 y 2024. El análisis revela la relevancia de la coherencia narrativa en la difusión de desinformación, que trasciende los actores principales de la red. Los resultados apuntan hacia la necesidad de considerar a la desinformación como un producto de las tensiones del ecosistema informativo ante la crisis en las instituciones y sus efectos en las sociedades contemporáneas. Por ello, se propone un abordaje que va más allá de considerarla simplemente como un producto de "actores maliciosos" o un problema de facticidad. De ahí la importancia de considerarla como un fenómeno sistémico desde un enfoque que contemple tanto las relaciones de poder como los contextos culturales situados para su combate.

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