Between the communication notebook and the smartphone. The challenges for the management in Uruguayan educational centers in the context of digital communication
DOI:
https://doi.org/10.22235/d.vi32.2118Keywords:
digital communication, communication skills, school, leadership, social inequalityAbstract
This article assesses how schools manage their communication with students' families. Schools face a challenge that combines the massive use of digital communication by families, considerable socioeconomic variance in their educational contexts, and a diversity of organizational policies and leadership styles. Based on a case study of a network of twelve private schools in Montevideo, we conducted semi-structured interviews with principals and teachers. Our findings indicate that, despite the massification of digital devices, principals and teachers continue to express preferences for traditional non-digital channels of communication, for the majority of school-related topics. Even without an explicit rejection of digital technologies, respondents manifest diverse barriers that prevent their implementation. Recommendations are provided for rethinking communication based on organizational strategies.
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