Percepciones de las profesionales sanitarias y de lectores de prensa sobre la representación mediática del colectivo

Xingyue Zhang; María-Angeles Chaparro-Domínguez; Francisco Segado-Boj

doi:10.22235/d.v40.5092

Autores/as

Xingyue Zhang Universidad Complutense de Madrid https://orcid.org/0009-0007-1228-9170
María-Angeles Chaparro-Domínguez Universidad Complutense de Madrid https://orcid.org/0000-0001-7571-388X
Francisco Segado-Boj Universidad Complutense de Madrid https://orcid.org/0000-0001-7750-3755

DOI:

https://doi.org/10.22235/d.v40.5092

Palabras clave:

personal sanitario, prensa, opinión pública, España, China

Resumen

El estudio analiza cómo las trabajadoras sanitarias y lectores de prensa en España y China perciben la representación mediática del colectivo. Se adoptó un diseño cualitativo basado en entrevistas en profundidad a profesionales sanitarias y lectores de prensa en China y España (n = 48). Entre los resultados, destaca que la cobertura sobre las trabajadoras sanitarias se percibe como la combinación del reconocimiento del trabajo realizado con la crítica a problemas estructurales del sistema sanitario. Además, se considera insuficiente en términos de profundidad y continuidad, y condicionada por intereses políticos y económicos. Por último, se identifican estereotipos asociados a los atributos físicos y emocionales, con una menor atención a las competencias profesionales de las trabajadoras sanitarias en ambos contextos mediáticos analizados. Por ello, la visibilidad informativa de las trabajadoras sanitarias no implica un avance hacia una representación más equitativa.

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Citas

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