La publicidad se cuela en la trama
DOI:
https://doi.org/10.22235/d.v0i3.197Abstract
En este artículo se analiza el ‘emplazamiento de productos’, es decir, la práctica por la cual la publicidad se introduce en los contenidos y en el propio relato de los medios de comunicación; en este caso particular se estudia su presencia en el cine.
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References
Auty, S., Lewis, C. (2004). Exploring Children's Choice: the reminder effect of product placement. Psychology & Marketing, 21.
Berman, J. (2995). The effects of arousal on brand recall of product placement in movies: exploring the relationship between low, medium and high arousal levels and brand recall, product placement opinions and purchases intentions. Journal of
Undergraduate Research, 6.
Consumer responses to product placement in television sitcoms: genre, sex and consumption. (2004). Consumption,Markets and Culture, 7, 371-94.
Wiles, M. A., Danielova, A. (2005). The impact of product placement on firm market value. Kelley University.
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