A face encoberta dos estereótipos: o sexismo benevolente na reprodução das desigualdades sociais

Marina Valentim Brasil; Sabrina Daiana Cúnico; Angelo Brandelli Costa

doi:10.22235/cp.v19i2.4533

Authors

Marina Valentim Brasil Pontifícia Universidade Católica do Rio Grande do Sul https://orcid.org/0000-0002-7610-8152
Sabrina Daiana Cúnico Universidade Feevale; Universidade Salgado de Oliveira https://orcid.org/0000-0003-2198-9957
Angelo Brandelli Costa Pontifícia Universidade Católica do Rio Grande do Sul https://orcid.org/0000-0002-0742-8152

DOI:

https://doi.org/10.22235/cp.v19i2.4533

Keywords:

stereotypes, sexism, intergroup relations, gender, prejudice

Abstract

This study aimed to replicate the Stereotype Content Model instrument in a Brazilian sample of 245 individuals, mapping the stereotypes produced by participants from southern Brazil and adding the gender variable to the social groups evoked. The instrument compares the dimensions of Warmth and Competence, which correspond to the sympathy or competitiveness that social groups elicit. The results showed that the differences were more frequently in favor of male groups. Female social groups were only seen as more competent and warmer than their male counterparts in the case of Unemployed, Poor, and Black Women. From the perspective of racism and gender, we discuss that stereotypes also uphold sexist norms, sometimes benevolent and sometimes hostile, as a way of transmitting traditional ideologies, encouraging the maintenance of social positions that are beneficial to the unequal social system.

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