Comunicación, <i>stakeholders</i> y las redes de confianza en las organizaciones
DOI:
https://doi.org/10.22235/d.v0i15.329Abstract
La confianza resulta un tema clave para las organizaciones contemporáneas, siempre insertas en un contexto de incertidumbre. Desde la perspectiva de la comunicación institucional resulta aún más importante por sus consecuencias sobre la imagen y la credibilidad, tanto interna como externa. Uno de los desafíos de la comunicación radica en la dificultad de las organizaciones para delimitar quiénes son sus partes interesadas o stakeholders . Desde la perspectiva de redes, la autora de este artículo plantea que son los stakeholders y la red de relaciones de la organización quienes la configuran. La confianza surge entonces como elemento clave para analizar los lazos que conforman estas redes y su realidad organizacional.
Palabras clave: confianza, organizaciones, red de relaciones.
Trust is a key issue for contemporary organizations which are inserted in contexts of deep uncertainty. From an institutional communications perspective it is even more important for the consequences on its image and credibility, both internal and external. One of the challenges of communication lies in the difficulty of organizations to define who are their counterparts or stakeholders. From a network perspective, the author of this article states that it is stakeholders and its network of relations-hips which ends up defining the boundaries of an organization. Thus trust emerges as a key element to analyze the ties of these networks and their organizational reality.
Key words: trust, organizations, relationship networks.
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References
Fukuyama, F. (1995). Trust. Nueva York: Basic Books.
Luhmann, N. (1979). Trust: a mechanism for the reduction of social complexity. Luhmann, N. (Ed.). Trust and Power. Nueva York: Wiley.
Post, J. E., Preston, L.E., Sachs, S. (2002). Managing the extended enterprise: the new stakeholder view. California Management Review, 45, 6-28.
Powell, W. (1996). Trust based forms of governance. Kramer, R. (Ed.). Trust in organizations. Frontiers of theory and research. Thousand Oaks (CA): Sage.
Powell, W. (2005). Networks and Economic Life. Smith-Doerr (Ed.). The Handbook of Economic Sociology. Princeton University Press.
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