"La publicidad cuenta historias que deben ser apetitosas, entretenidas y memorables". Entrevista a Fernando Fascioli
DOI:
https://doi.org/10.22235/d.v0i5.220Abstract
Para Fernando Fascioli, CEO/Gerente General de McCann-Erickson Perú, al momento de contar “historias comerciales” el referente de la publicidad debe ser Steven Spielberg y no Arnold Schwarzenegger o Jean-Luc Godard.Downloads
Download data is not yet available.
Downloads
Published
2007-07-06
How to Cite
Gómez Balarini, M. (2007). "La publicidad cuenta historias que deben ser apetitosas, entretenidas y memorables". Entrevista a Fernando Fascioli. Dixit, (5), 18–19. https://doi.org/10.22235/d.v0i5.220
Issue
Section
Emprendedores
License
Copyright (c) 2007 Dixit
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
From issue number 32 onwards all contents are licensed under the Creative Commons Attribution 4.0 International License (CC BY 4.0).
Issues number 29-31 are licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
The contents corresponding to number 28 and earlier editions are under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
