SOCIAL MOVIE QUOTING: WHAT, WHY AND HOW?
DOI:
https://doi.org/10.22235/cp.v0i1.562Keywords:
Movie line quoting, Memory, Conversation, MediaAbstract
Although media are known to impact affect, attitudes, behavior, and physiological indicators, no research has examined the very common but long-ignored behavior of quoting lines from movies in conversation. The primary goal of the present exploratory studies was to observe the emotions, reasons, and behaviors associated with movie quoting, and compare predicted accuracy with actual accuracy. Questionnaires were administered to two samples of 478 young adult university students. Results showed that 100% quoted movies, primarily comedies (about 70%), in conversation. They did so primarily in order to amuse themselves and others and reported little to no effort necessary to remember the lines. Lines were quoted completely or almost completely accurately around 90% of the time, and the intended hearers were usually others who had seen the film, with quoters seldom surprised at others’ reactions. Results were interpreted in light of Bandura’s (2002) theory of observational learning and its four components.Downloads
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